Unified Profile Targeting
with UX Engine
Deliver hyper-personalized user experiences, ads, and messaging through a comprehensive 360° customer view. Unified Profile Targeting combines behavioral, preference, and contextual data into a single profile, enabling precision targeting across every screen and moment.
Consolidation of user signals (watch history, preferences, behaviors) across devices and platforms
Real-time context-aware personalization (by time, device, location)
Targeting for content, promotions, ads, and notifications
Advanced segmentation for macro, micro, and dynamic audiences
Hybrid targeting strategies (rule-based + algorithmic)
Increased engagement, retention, and ad relevance through more meaningful interactions
