AI, Metadata, and the Evolution of TV Personalization

ContentWise has spent 15 years helping companies achieve better personalization, explaining why the perfect discovery system might actually be “boring” without elements of surprise and serendipity.
The discussion dives into how AI is transforming personalized experiences, with particular focus on:

– The four levels of personalization ContentWise implements
– Why quality metadata remains the biggest challenge in content discovery
– How “film” as a genre exemplifies poor metadata practices
– Alternative approaches like embeddings and collaborative filtering
– Why bolted-on recommendation carousels only scratch the surface of true personalization
– The concept of “algotorials” and personalizing entire user interfaces

Learn why personalizing every element from hero banners to carousel ordering creates a truly engaging media experience unique to each user, and why the future of content discovery extends far beyond basic recommendations.