Faster Time To Content with
Page Personalization

In this short video, Renato Bonomini shows how Page Personalization adapts to user interaction
by dynamically selecting and rearranging carousels to fit individual viewing preferences.

Page Personalization makes it easy for editors to deliver 1to1 tailored content by dynamically selecting and rearranging carousels to fit individual viewing preferences.

This feature drives down ‘Time to Content,’ meaning users spend less time searching and more time watching.

Page personalization is an advanced UX Engine feature that elevates the user experience. For every user, their most engaging use cases are re-positioned to the top positions of the user interface (UI) page.

The way users interact with the service determines the sorting criteria and the selection of carousels within the page. Starting from the users’ viewing habits, the UI blocks dynamically reshuffle the page real estate.

How do they land on a specific content? Did they click on a vertical poster? on the hero banner? on the popular content? or the recent one?

Blocks with a higher conversion rate (where users click and watch content from) will show up in the top portions of the page, while carousels with a lower conversion rate will sit towards the bottom.

The page layout is also influenced by context (for example user device and session daytime) UI presentation options, user profiles, and operator business rules.

From an editorial perspective, you can always decide whether certain carousels are visible or pinned to a specific location.

By combining both horizontal and vertical axes, it offers a more dynamic interaction experience, reducing time to content and boosting playtime, giving your content the ranking it deserves.

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