ContentWise and Ranker Partner to Deliver Personalized Content Recommendations Powered by 1+ Billion Fan-Generated Votes

Los Angeles, September 15, 2023 – Today, ContentWise, the AI-powered experience automation and personalization company, and Ranker, the leading source for crowdsourced rankings with over 1 billion consumer votes on a multitude of M&E topics, announced a partnership that combines Ranker’s rich movie and TV correlation data models with the ContentWise UX Engine. This integration enables operators to leverage the power of fan-based rankings and collective consumer opinion directly on their platforms, extending viewership signals beyond their customer base, and significantly enhancing recommendations precision.

Ranker’s proprietary consumer sentiment and affinity data, Ranker Insights, produces correlation data powered by over 1.3 billion fan votes that indicate. In the entertainment category specifically, Ranker’s holistic view of consumer preferences spans more than 52,000 editorially-curated polls which generate rankings across tens of thousands of TV shows, movies, characters, cast and celebrities. By collecting post-consumption opinion data at a massive scale, Ranker’s psychographic engine uncovers insights into consumer viewing preferences across the entertainment ecosystem, including the walled gardens of major streaming platforms.

Thanks to Pluggability, a new feature ContentWise officially unveiled last month for its UX personalization and content discovery platform, the collaborative correlation data models provided by Ranker can now be run within the UX Engine platform. This new feature, built on ContentWise Open Connector, allows operators to seamlessly integrate any external, bespoke recommendation model into the UX Engine. With Pluggability, operators have the freedom and power to use any AI personalization model with UX Engine, marking a significant advancement in content personalization.

“We are thrilled to be partnering with ContentWise to provide adaptable, data-driven solutions to their impressive clientele of video operators, digital publishers, and online retailers. Our Ranker Insights platform has made extraordinary strides toward solving the problems associated with targeted marketing, editorial, and merchandising practices over the past few years, and we are confident we can help make ContentWise’s already successful CX solutions perform even stronger.”

David Yon – SVP and GM Ranker Insights

Pluggability and Ranker Insights enable unprecedented levels of recommendation accuracy and unique content discovery paths. In particular:

Topical Homepage Carousels:

Operators will have the ability to tap into Ranker’s vast catalog of editorially-curated lists organized by votable rankings to power home screen carousels directly within ContentWise’s UX Engine. These carousels present the user with topical content recommendations personalized to their tastes. Some Ranker list examples include:

• The Absolute Funniest Movies Of All Time
• Movies With The Best Soundtracks
• Comedy Sequels That Might Be Better Than The Originals
• Great Comedy Shows About the Workplace and Co-Workers
• The 100+ Best Adult Animated Shows
• The 50+ Best TV Talent Shows, Ranked By Fans

“Fans Also Like” Carousels:

On movie and TV show detail pages, Ranker’s data will power “Fans Also Like” carousels. These carousels leverage the strength of Ranker’s affinity correlations data and ContentWise machine learning capabilities to surface title-based recommendations that key off of shared user sentiment rather than program-level metadata. This advantage allows operators to circulate a wider selection of their catalog while maintaining relevancy.

“The combined power of consumer sentiment data by Ranker and personalization technology by ContentWise brings fresh new discovery and recommendations use cases to our partner operators. On the editorial side, topics from Ranker Insights are directly available within UX Engine to support content curation. On the algorithmic perspective, ratings from Ranker Insights increase the quality of our recommendation models.”

Renato Bonomini – VP of Sales Engineering and Ecosystem, ContentWise

Both current and prospective ContentWise clients attending the 2023 IBC Show in Amsterdam on September 15-19 can visit the ContentWise stand located at H55 – Hall 5 to receive a visual demonstration of this Ranker + ContentWise partnership in full effect.

About Ranker

Ranker is the leader in fan-powered rankings on just about everything. Whatever the topic — TV, movies, video games, sports, brands, food — Ranker puts the vote into the hands of millions rather than a few critics to answer the questions we are most passionate about. Over 1.3 billion votes now power Ranker Insights, a treasure trove of psychographic correlation data that delivers personalized consumer recommendations (“if you like X, you’ll also like Y, Z”) and audience insights to journalists, marketers, studios and platforms seeking a deeper understanding of consumer tastes and preferences. Launched in 2020 and powered by Ranker Insights, Watchworthy is the only statistically relevant, crowd-sourced TV recommendation app available to consumers. Ranker is listed on 2020’s Inc. 5000 and Inc. 5000: California Series; Deloitte’s 2019 Technology Fast 500; Built In LA’s Top 50 Mid-Sized Companies To Work For in 2020 and 2021; and Fast Company’s World’s Most Innovative Companies for 2021 (No. 5). Watchworthy was a 2022 Webby nominee for both Best Entertainment App and Best Mobile User Experience. Ranker is headquartered in Los Angeles and has over 125 employees.

About ContentWise

ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers, and online retailers with the software and expertise they need to create rich, personal, and smart CX at every digital touchpoint. Thanks to personalization and automation technology, ContentWise helps marketing, editorial, and merchandising teams understand what each customer needs, wants and values, maximizing each customer’s lifetime value. By enriching catalog data, analyzing users’ behavior, personalizing interactions, enabling discovery, automating editorial tasks, and orchestrating the entire digital customer experience, ContentWise increases customer conversions, loyalty, and retention. With offices in Milan, Los Angeles, and Singapore, ContentWise counts leading brands worldwide as customers, including Allente, Mediaset, PCCW, Sky, Telecom Argentina, and Telefonica.