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Audience Segmentation
with Data Insights
Build dynamic segments to identify high-value users, surface interest clusters, and uncover behavior drivers to deliver hyper-targeted, personalized experiences that move needles.
Automatically group users by shared interests, behaviors, and value signals
Build clusters like sports lovers, crime drama fans, or K-pop followers
Define time, or occasion-based groups like late-night solo viewers or weekend family streamers
Feed segments into personalization, marketing, messaging, or editorial workflows