The Illusion of Progress

Why 90% of LLMs Fail in TV Personalization

CTO Paolo Cremonesi benchmarks LLMs in TV personalization against industrial standards to reveal the most cost-effective path to hybrid OTT scaling.

OTTQT Live 2026 Notes

3 Reality Checks from OTT Question Time Live 2026

Discover 3 critical takeaways from OTTQT Live on overcoming discovery fatigue and why hybrid LLM architectures are the new industrial standard.

NAB Show 2026

NAB Show 2026

Where Media, Entertainment and Storytelling Converge. NAB Show is the must-attend marketplace for media and entertainment. NAB Show is the premier global event powering the future of broadcast, media, and entertainment. Produced by the National Association of Broadcasters, it convenes

Stream TV Europe 2026

Shaping the Future of Streaming Join the industry’s brightest minds in Lisbon to define the “New Normal” of content distribution and AI-driven innovation. Following the massive success of the flagship StreamTV Show in the U.S., we are attending the premier

OTTQT Live

OTTQT Live 2026

The Illusion of Progress ContentWise CTO is in London to show why 90% of LLM projects fail in production The OTT industry has reached a tipping point. While Large Language Models (LLMs) promise to revolutionize content discovery, a sobering reality

CES 2026

Meet Our Experts at CES 2026 Let’s discuss ContentWise Agent Engine and how you can simplify complexity and increase viewer engagement at CES. The Consumer Electronics Show is where the world’s most influential decision-makers gather. Instead of battling crowded halls,

Via Schiaffino 11
20158 Milano, Italy

P. IVA 09027140962

© 2026 ContentWise. All rights reserved.