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Orange Belgium enhances TV recommendations with an AI metadata pipeline from Media Press Group and ContentWise
Entertainment metadata is where most content discovery projects quietly fail. Descriptions are thin, identifiers are proprietary, and every integration loses something in translation. Orange Belgium, Media Press Group and ContentWise built a pipeline that fixes the metadata first and the recommendations second. It is now live.
Media Press Group’s OpenID is a non-proprietary identification framework for entertainment metadata. ContentWise Open Enricher is an AI agent that enriches that metadata automatically. Together they feed ContentWise UX Engine, which turns the result into recommendations, search and messaging across Orange Belgium’s TV service.
Leveraging GenAI and OpenID to deliver improved personalized content experiences, grounded in curated metadata, with reduced time-to-market
Brussels, September 8, 2026 – Media Press Group (MPG) and ContentWise have successfully completed a joint project delivering an integrated content recommendation solution for Orange Belgium.
The objective of the project was to enhance the customer experience while reducing platform complexity to accelerate product development across Orange Belgium’s TV service portfolio.
To meet these goals, Media Press Group and ContentWise designed and implemented an integrated workflow combining Media Press Group’s OpenID solution and enriched metadata services with ContentWise’s UX Engine, brought together by ContentWise’s Open Enricher.
A key differentiator of this integration is the agentic component that harnesses the potential of generative AI (automated reconciliation, gap filling, and tagging) to power content recommendations delivered by UX Engine. By natively connecting to Media Press Group’s rich metadata, Open Enricher unlocks the full potential of MPG’s data assets, without the typical information loss that occurs when metadata is integrated via traditional backend systems.
Media Press Group’s structured, editorial-grade metadata provides the essential grounding needed to ensure AI-driven enrichment is consistently accurate and reliable. It is the best of both worlds: the power of generative AI combined with the trustworthiness of curated information.
This approach delivers a dual benefit: on one hand, it significantly improves the quality of content recommendations and search; on the other, it accelerates deployment across new accounts, thanks to an out-of-the-box integration that requires minimal customization.
OpenID and Open Enricher helped overcome complexity and constraints imposed by the TV backend, while UX Engine, powered by Media Press Group’s rich metadata, enabled targeted segmentation, personalized content discovery, advertising, and messaging throughout the viewing experience.
We’re thrilled with the collaboration between Media Press Group and ContentWise, which has enhanced our content recommendations through AI-driven metadata enrichment. This innovation improves personalization, accelerates deployment, and reinforces our commitment to delivering a superior entertainment experience. We look forward to leveraging these advancements to better serve our customers.
– Guillaume Ducellier, Head of TV Factory at Orange Belgium
Our joint project demonstrates how strong alignment between Orange Belgium and us creates added value. At Media Press, we are glad to showcase how OpenID-driven metadata interoperability and content-centric data structure support advanced recommendation use cases.
– Nathalie Cagossi, Media Press Group
With UX Engine and Open Enricher working in concert, we can now offer Orange Belgium a complete, AI-driven content experience platform. Open Enricher acts as an intelligent AI agent that autonomously enriches Media Press Group’s metadata, using generative AI to extract deeper insights and maximize the value of data assets. UX Engine then translates that enriched intelligence into personalized recommendations, search, and messaging. It is an agentic pipeline where AI does the heavy lifting end-to-end. Orange Belgium is the proof point.
– Roberto Bigotti, Head of Sales at ContentWise
ContentWise and Media Press Group will be at IBC 2026 in Amsterdam, 11 to 14 September, showing the integration live. To book a demo, visit https://contentwise.com/event/ibc-show-2026/.
About Media Press Group
With over 35 years of experience in the metadata sector, Media Press Group specializes in providing comprehensive, localized coverage of TV, radio, and streaming metadata. The company boasts a team of 700 professionals across 21 offices in 15 countries, supporting 850 clients. Media Press Group meticulously curates content for over 7,500 linear and non-linear sources, managing over 1 billion data sets in its database. The services provided by the company reach over 120 million European households.
Media Press Group’s clients include market-leading TV service providers and broadcasters like Canal+, Orange, Vodafone, Liberty Global, Sky, France Television, ARD, RTL, 4iG, and TV3 Baltics.
Media Press Group proudly stands as a founding member of The European Metadata Group (TEMDG). TEMDG serves as a pivotal consortium, uniting key industry suppliers of TV, radio, and streaming metadata. This collaborative effort is dedicated to establishing and upholding the highest standards for metadata across various platforms, which include press, online, and mobile. TEMDG is therefore able to ensure unparalleled metadata coverage and, subsequently, highly sophisticated user experience.
About ContentWise
ContentWise is the AI-powered customer experience company that transforms how leading video operators, publishers, and digital brands engage audiences.
ContentWise enriches content and metadata, analyzes user behavior, and delivers advanced recommendations, personalization, and discovery capabilities that maximize audience monetization. Through UX Engine 11, its production-ready agentic AI platform, editorial and marketing teams automate content workflows and deliver hyper-personalized experiences that drive conversions, loyalty, and retention.
Managing the digital experience of 100+ million global users each day, ContentWise powers personalization and discovery for leading media brands including ITV, Telefonica, Allente, Telenor, RAI, Dish and Telecom Argentina.
As part of Moviri, ContentWise brings and extends its proven AI capabilities with Moviri AI Labs, delivering enterprise-grade solutions including process automation, content and vision intelligence, curated generation, custom model development using multi-agent architectures and graph RAG technology.
With offices in Milan, Boston and Los Angeles, ContentWise combines deep technical expertise with industry knowledge to help customers create intelligent, personalized customer experiences that drive business growth.