How Telefonica closed the loop to drive business i...
How Telefonica closed the loop to drive business impaction Telefonica Head of Product Development shows how they applied conversion rate optimization through a data-driven approach
ContentWise introduces AI Agents
ContentWise, the AI-powered customer experience company, today announced the integration of advanced AI agents and agentic capabilities into its flagship UX Engine platform, introducing the ContentWise Agent Engine.
Metadata Lab
Metadata Lab 7 critical metadata capabilities for UX personalization Turn inconsistent metadata into a powerful engine for discovery Make smarter content calls, deliver emotionally resonant personalization at scale, and remove friction. Editorial Data Science and product teams spend months fine-tuning
